Use Modern SEO Techniques to Increase Brand Authority

Search engine optimisation (SEO) is useful for more than just increasing your search engine rankings. You can also build your brand awareness. Increasing your online presence is an essential part of growing a business. It establishes you as an authority in your industry, which offers a natural boost to your SEO.</p>
<p>The entire process of online marketing is reciprocal. Every step you take has an impact on other aspects of your business. By using proper SEO techniques, you can begin establishing your online presence and build your brand authority.</p>
<p><strong>Choose a Niche Focus in Your Industry</strong></p>
<p>The quickest way to climb higher in search engine results pages is to choose a niche category in your industry. Focus your efforts on one particular niche. Use standard keyword research to uncover related keywords and keyword phrases.</p>
<p>By narrowing your focus to a niche category, you’ll face less competition. You’ll be able to devote your learning and experience to one particular area, quickly becoming an expert. Once you choose your niche, start creating informative content.</p>
<p><strong>Create a Regular Blogging Schedule</strong></p>
<p>The next step is to begin blogging on a regular schedule. Write 5 to 6 blog posts providing beneficial information related to your niche category. Schedule these posts to be released at the same time each week. Having blog posts scheduled in advance allows you to stick to a schedule, which increases return traffic.</p>
<p>Make sure you respond to comments on your blog posts in a timely manner. If you can respond the same day the comment is left, they are more likely to notice your response.</p>
<p>You’ll also need to post links to your blog posts on social media. Share your latest blog posts on social media as soon as the blog is posted. If possible, add a question to your social media posts. Encourage readers to view your blog and ask them a question to think about. This increases engagement.</p>
<p>Regular blogging will the base of your SEO for building brand authority. The majority of the related SEO tasks are connected to your blogging, which makes it an essential part of boosting brand awareness.</p>
<p><strong>Join Forums and Online Communities</strong></p>
<p>Join any forums and online communities related to your niche category. This could include Facebook Groups and any other social media communities. Actively participate in discussions and attempt to provide a solution to any unanswered questions that you come across. The forum and community members will begin to see you as a voice of authority.</p>
<p>You can often provide links to your blog posts on these forums or communities. But, only when they’re actually relevant to the posted question or comment. You’ll need to read the forum or the community rules before adding links to your own blog posts.</p>
<p><strong>Create Video Tutorials</strong></p>
<p>Another SEO technique is to create video tutorials related to your niche category. An increasing percentage of internet users prefer to watch a video than read an article. Creating videos allow you to reach this portion of the public.</p>
<p>Video production doesn’t need to be a major expense. You can create slideshow videos or screen captures with an audio recording placed over the video. Share your informative videos across social media and on your website.</p>
<p>Along with a boost to your SEO, creating videos also goes a long way towards establishing yourself as a voice of authority. Attempt to release new videos on a regular schedule, the same as your blog posts.</p>
<p>Search engine optimisation is obviously an important part of running an online business. It’s an ongoing process designed to increase traffic to your website. Though, you can also use SEO to promote your brand and establish your business as a leader in your industry.</p>
<p>Use these suggestions to begin focusing your SEO efforts on a niche category. You will enjoy faster results and notice a snowball effect. As your brand authority rises, so will organic traffic and your social media presence. If you would like additional marketing tips to build brand awareness, including lead generation solutions, click here to learn about my <a href=””>done-for-you system</a>.

Simple Solutions for Boosting Your Email Subscriber List

Email marketing is the most cost-effective way to promote your business. You can increase sales leads and boost customer retention. Though, this all rests on the size of your subscriber list. You’ll need to build your own subscriber list to maximise the benefits you receive from email marketing.

Generating your own subscriber list isn’t always easy when you’re first starting out. You may find it difficult to get subscribers and keep them. Here are some simple solutions for boosting your email subscriber list in the shortest amount of time.

Include Opt-In Forms On Every Page

Every page of your website should contain an opt-in form of your email list. Your visitors shouldn’t have any problem figuring out how to subscribe. If using a website layout with a sidebar, place the form on your sidebar. Otherwise, you could include it near your footer.

Include a Pop-Up Opt-In Form

In addition to placing an opt-in form on your web pages, you should consider using a pop-up display to ask visitors to subscribe. You find plugins or simple scripts for adding pop-ups. They are quick and easy to setup.

While some may find pop-ups annoying, they really do work. Internet users are familiar with pop-ups. They appear on almost every website. But, the truth is that pop-ups can dramatically increase your subscriber rate.

Keep Your Opt-In Form Simple

The registration form that you use needs to be simple. The more fields that you include on the form, the less likely a visitor is to fill it out. Only ask for their first name and email address. This keeps it simple and quick. If you’d like, you could just ask for their email address – making it even quicker to fill out the form.

Create Supplemental Content

Another solution for boosting your email list is to create supplemental content. Take your most popular blog posts and create more in-depth articles. Expand upon the ideas presented in each blog post. Create a PDF of your in-depth article. You can find many free tools for converting standard word processor files into PDF files.

Create a call to action at the bottom of the relevant blog post for readers to subscribe to your email list to receive additional information. Once they sign up to your email list, they’ll receive your free in-depth PDF.

Include Social Proof of Your Brand Presence

Consumers are more likely to make a purchase if a business has a lot of positive attention. Include social proof that your business is gaining popularity. You don’t need to wait until you have thousands of subscribers. If you’ve gathered Facebook and Twitter followers, total your entire follower base.

Total the number of users that have subscribed to your email list with your total social media followers. Display this total on your website under your opt-in form.

Make Sure Your Email Marketing Campaign is Effective

While these steps will help you build your subscriber list, you’ll also need to ensure you’re using an effective email marketing campaign. Once you gain subscribers, you need to keep them. Create a consistent schedule of sending out your newsletter or promotions. Offer incentives and deals to your subscribers.

By having an effective email marketing campaign, you can expect to hold on to your subscriber base, while gaining new subscribers. Also, don’t forget to take advantage of A/B split testing to increase open rates and click-through rates.

Hopefully, you can use these tips to begin building your subscriber list. These are easy suggestions to implement. Building an email list is an integral part of promoting a business. Email marketing also provides the best ROI compared to other marketing channels.

Start using these tips to increase your subscriber list. If you’d like additional internet marketing solutions, including lead generation, then click here to learn more about my done-for-you system.