{"id":575,"date":"2024-02-06T08:13:41","date_gmt":"2024-02-06T08:13:41","guid":{"rendered":"https:\/\/kathynielsen.net\/?p=575"},"modified":"2024-02-09T08:46:36","modified_gmt":"2024-02-09T08:46:36","slug":"a-marketers-guide-to-next-level-niche-research","status":"publish","type":"post","link":"https:\/\/kathynielsen.net\/a-marketers-guide-to-next-level-niche-research\/","title":{"rendered":"A Marketer’s Guide to Next Level Niche Research"},"content":{"rendered":"
Understanding your niche is not merely an advantage; it’s a necessity. Yet, many marketers merely scratch the surface, relying on basic keyword research and superficial analytics to guide them.<\/span><\/p>\n In online marketing, you have to know your audience. If you really want to succeed, you’ve got to dig deeper. Targeted niche research is crucial because it gives you the inside track on what your audience is really looking for, what questions they have, and what problems they need solved.<\/span><\/p>\n When you have this knowledge, you can plan your campaigns more effectively, leading to better results. That’s where advanced research comes in. This isn’t just about finding popular keywords; it’s about using more advanced tools and strategies to get a complete picture of your market.<\/span><\/p>\n This deeper level of understanding can really make a difference, giving you an edge over competitors. With this kind of research, you can fine-tune your content to hit the mark every time \u2013 whether you\u2019re writing a blog post, sending an email, sharing on social media \u2013 or taking time to develop a full-scale product you want them to buy.<\/span><\/p>\n It can help you develop products people actually want and optimize your sales strategies. You’re not just taking shots in the dark anymore; you’re making calculated moves that have a better chance of paying off.<\/span><\/p>\n So, by using targeted and advanced research methods, you’re setting yourself up for more success in every aspect of your online marketing. It’s like having a roadmap to what your audience wants.<\/span><\/p>\n Starting with fundamental keyword research is like laying down the first stone in building a house\u2014it sets the foundation for everything else. Most people kick off their research by using Google Keyword Planner to find high-traffic keywords.<\/span><\/p>\n While this is a good starting point, it barely scratches the surface of what can be achieved with more sophisticated tools and techniques. Going beyond Google Keyword Planner opens up a new realm of possibilities.<\/span><\/p>\n Ahrefs and SEMrush are among the tools that allow for a more in-depth analysis. They not only provide a list of potential keywords but also offer valuable metrics like keyword difficulty, search volume, and even the estimated cost-per-click (CPC) in paid campaigns.<\/span><\/p>\n These insights allow you to measure the competitive landscape and gauge how hard or easy it would be to rank for a particular keyword. You can also spy on your competitors, see what keywords they are ranking for, and even find out the quality and quantity of backlinks to their sites.<\/span><\/p>\n This kind of intelligence can be a game-changer in shaping your content strategy. But it doesn’t stop there. Latent Semantic Indexing (LSI) keywords offer another avenue for enhanced research.<\/span><\/p>\n These are essentially keywords closely related to your main keyword, and they offer a more holistic view of what search engines consider relevant for a topic. Incorporating LSI keywords into your content not only makes it more comprehensive, but also improves its chances of ranking higher in search results.<\/span><\/p>\n Search engines have evolved to understand context and relevance, so stuffing your content with a single keyword won’t cut it anymore. LSI keywords provide that contextual relevance search engines love, making your content more appealing not just to algorithms, but more importantly, to human readers as well.<\/span><\/p>\n Finding Latent Semantic Indexing (LSI) keywords involves a multi-step process that requires a combination of tools and techniques. Here’s a detailed guide on how to go about it:<\/span><\/p>\n Step 1: Identify Your Core Keywords<\/b>: Before you even start with LSI keywords, you need to know your core keywords. These are the primary keywords that are directly related to your topic or niche.<\/span><\/p>\n Step 2: Use Google Search<\/strong>:<\/strong> Type your core keyword into Google Search and scroll down to the “Searches related to” section at the bottom of the page. The terms displayed here are often closely related to your core keyword, serving as a good starting point for LSI keywords.<\/span><\/p>\n Step 3: LSIGraph<\/b>: This is a free tool specifically designed for finding LSI keywords. Enter your core keyword, and it will generate a list of related terms that can be used within your content.<\/span><\/p>\n Step 4: Use SEO Tools<\/b>: Ahrefs and SEMrush are valuable resources. Input your primary keyword in their keyword research tools, and look for the section that displays keyword variations or keyword ideas. Some of these suggestions are typically LSI keywords.<\/span><\/p>\n Step 5: Analyze Top-Performing Content<\/b>: Look at the content currently ranking on the first page for your core keyword. Identify recurring terms or phrases within these articles that are not synonyms but are related to the core keyword. These are likely to be LSI keywords.<\/span><\/p>\n Step 6: Use Keyword Density Tools<\/b>: Some keyword density tools can scan a web page and list all the repeated terms, giving you an idea of potential LSI keywords used by top-ranking pages.<\/span><\/p>\n Step 7: Topic Clustering<\/b>: Use tools that allow for topic clustering based on semantic analysis. These tools can generate a cluster of related keywords around a core keyword, helping you identify LSI terms.<\/span><\/p>\n Step 8: Check Google Ads<\/b>: The Google Ads Keyword Planner tool often shows a broad range of keywords related to a specific search term. Though designed for PPC, these results can sometimes include LSI keywords.<\/span><\/p>\n Step 9: Test in Content<\/b>: Once you’ve generated a list of potential LSI keywords, include them naturally in your content. Monitor performance changes in terms of SEO rankings and user engagement to gauge the effectiveness of your LSI keyword strategy.<\/span><\/p>\n Step 10: Review and Adjust<\/b>: LSI is not a “set it and forget it” strategy. As trends and algorithms change, so do the kinds of keywords that are considered relevant. <\/span>Periodically review your content and update it with new LSI keywords to keep it fresh and aligned with current search behavior.<\/span><\/p>\n By integrating these steps into your keyword research process, you’re more likely to find LSI keywords that improve your content’s relevancy and search engine performance.<\/span><\/p>\n Understanding search engine behavior goes hand in hand with keyword research. It adds an extra layer of sophistication to your strategy, taking you beyond mere keyword targeting into the realm of user experience and satisfaction.<\/span><\/p>\n Two critical components that require attention are Search Engine Results Page (SERP) analysis and user intent classification. SERP analysis involves dissecting the first page of search results for a particular keyword or query.<\/span><\/p>\n But it’s not just about looking at who ranks at the top; it’s about understanding why they rank. What types of content are being displayed? Are they blog posts, videos, or product pages?<\/span><\/p>\n What kind of information is being featured in the snippets? By analyzing these factors, you can identify patterns and understand what search engines consider relevant and valuable for specific queries.<\/span><\/p>\n This, in turn, helps you tailor your content to meet these criteria, boosting your chances of securing a top spot in the rankings. The second aspect is understanding user intent, which refers to what a user is actually looking for when they type in a query.<\/span><\/p>\n There are generally four types of user intent: informational, navigational, transactional, and commercial investigation. Knowing the intent behind a keyword helps you align your content accordingly.<\/span><\/p>\n \u00a0<\/span>For instance, if the intent is transactional, a product page would be more appropriate than a blog post. If it’s informational, a well-researched article or a how-to guide may serve the purpose better.<\/span><\/p>\n \u00a0<\/span>Advanced tools often have features that help classify user intent, giving you more clarity on how to structure your content. Together, SERP analysis and user intent classification give you the blueprint for what your audience and search engines find valuable.<\/span><\/p>\n This approach moves you away from simply creating content around keywords to creating content that satisfies both the user and the search engine, a crucial nuance in the highly competitive world of online marketing.<\/span><\/p>\n Conducting a stealth competitive analysis for content ideas involves taking a deep, incisive look into your competitors’ strategies to identify both their strengths and weaknesses.<\/span><\/p>\n This goes beyond a cursory glance at their blog posts or social media feeds; it’s about dissecting the mechanics of their content ecosystem to uncover what works and what doesn’t.<\/span><\/p>\n By conducting a competitive analysis focused solely on content, you can glean insights that directly influence your own strategy, allowing you to create content that outperforms your competitors on multiple fronts.<\/span><\/p>\n To deep-dive into your competitors’ content strategies, start by making a list of your top competitors and closely examine the kind of content they produce. Are they focusing more on long-form blog posts, quick how-to guides, video tutorials, or podcasts?<\/span><\/p>\n Check their posting frequency, and look at the engagement levels each type of content is receiving. Tools like Ahrefs and SEMrush are invaluable for this, offering features that allow you to see which pages on your competitors’ websites are driving the most traffic, the keywords they are ranking for, and even their backlink profile.<\/span><\/p>\n This gives you a more nuanced understanding of what kind of content is gaining traction in your industry. Next, evaluate the quality and substance of the content. Are they thoroughly covering the topics, or is it surface-level information?<\/span><\/p>\n \u00a0<\/span>Are there gaps or questions that they haven’t addressed? Are their posts outdated? This is where you conduct a gap analysis based on your competitive analysis. The idea is to find areas where your competitors are falling short or completely missing out.<\/span><\/p>\n This could be a particular topic they haven’t covered, a sub-niche they haven’t tapped into, or a specific type of content they haven’t utilized (like infographics or webinars). <\/span>By doing this stealth competitive analysis, you’re essentially creating a roadmap for your own content strategy.<\/span><\/p>\n It allows you to pinpoint not only what kind of content you should be creating but also how you can make it better, more comprehensive, and more engaging than your competitors.<\/span><\/p>\n The goal is not merely to emulate successful strategies but to identify opportunities for outperforming your competition by filling in the gaps they’ve left open. This sort of focused, covert research can provide you with a distinct competitive edge, helping you create a content strategy that is both unique and compelling.<\/span><\/p>\n Mining online communities for ideas is an invaluable approach that often goes overlooked, yet it offers a treasure trove of untapped insights directly from your target audience.<\/span><\/p>\n These platforms\u2014such as Quora, Reddit, and niche-specific forums\u2014provide unfiltered opinions, burning questions, and detailed discussions that can serve as a goldmine for content ideation.<\/span><\/p>\n Utilizing these platforms effectively requires more than casual browsing; it demands a strategic, focused approach to really unearth the hidden questions and needs that can inform your content, product development, and even sales strategies.<\/span><\/p>\n Starting with platforms like Quora and Reddit, you can begin by searching for relevant topics, questions, or subreddits that correspond with your niche. These sites are structured around user-generated questions and discussions, making them fertile grounds for identifying what your audience is genuinely interested in.<\/span><\/p>\n For instance, Quora threads often delve deep into specific problems or curiosities people have, providing not just the questions but also the kinds of answers that resonate with the community.<\/span><\/p>\n This can give you an indication of not only what topics to cover but also the angle or perspective that is most appealing. Reddit operates a bit differently but is just as insightful.<\/span><\/p>\n Subreddits dedicated to particular topics can be hotspots of in-depth discussion. Pay close attention to threads that generate high engagement or are upvoted frequently. These are topics that resonate with the community and are worth exploring in your own content.<\/span><\/p>\n The candid nature of Reddit discussions often means you’ll find questions or concerns that might not appear in more formal settings, providing an excellent opportunity to address issues others might not even be aware of.<\/span><\/p>\n When it comes to niche-specific forums, the strategy remains similar but requires a bit more legwork. These forums often require membership and a level of participation to gain access to the most valuable threads.<\/span><\/p>\n Once inside, you can use search functions and tags to sift through conversations that align with your area of interest. Don’t just look for popular topics\u2014also keep an eye out for recurring questions or pain points that don’t seem to have been addressed adequately.<\/span><\/p>\n These are gaps you can fill with your content, offering detailed solutions to issues that your audience has explicitly expressed an interest in. However, the task doesn’t end at just identifying these questions and needs.<\/span><\/p>\n The next step is to catalog them meticulously. Note down not just the questions but also the language people use, the kind of solutions they seem interested in, and the level of expertise they appear to have.<\/span><\/p>\n All of these details serve as raw material when crafting your content, ensuring it’s not just relevant but also finely tuned to the tone and complexity level your audience prefers.<\/span><\/p>\n Let’s say you’re operating in the weight loss niche and are eager to uncover content ideas that are both engaging and underserved. You begin by delving into a weight loss subreddit where users frequently post about their challenges, successes, and queries.<\/span><\/p>\n After spending some time perusing the posts, you notice a recurring theme: many users complain about hitting a “weight loss plateau,” where they stop losing weight despite consistent exercise and diet.<\/span><\/p>\n While there are numerous articles about overcoming weight loss plateaus, you observe that many people in the subreddit are asking for specific workout regimens that broke the plateau, not just general advice.<\/span><\/p>\n This could be an opportunity for you to create highly specific workout plans targeted at those who’ve hit a weight loss plateau, based on different fitness levels or body types. Switching gears to Quora, you search for questions related to weight loss and find a recurring pattern of people asking about the “psychology behind weight loss.”<\/span><\/p>\n These users are looking for motivation and a deeper understanding of the emotional factors that either inhibit or drive successful weight loss. This suggests an underserved aspect that could be addressed through content that delves into the psychology behind <\/span>weight loss, perhaps even inviting experts like psychologists to contribute their perspectives.<\/span><\/p>\n Finally, in a niche-specific forum dedicated to weight loss and healthy living, you find a thread where people are sharing their frustrations about managing weight loss while dealing with chronic conditions like diabetes or PCOS.<\/span><\/p>\n A lot of the discussions indicate that people are struggling to find trustworthy advice tailored to their specific medical conditions. This could present an opportunity for you to collaborate with medical experts to create content that not only offers weight loss advice but also takes into account various chronic conditions.<\/span><\/p>\n So, in this example, your meticulous mining of online communities has led to at least three strong content ideas: detailed workout regimens for overcoming weight loss plateaus, in-depth exploration of the psychology behind weight loss, and expert-guided advice on managing weight loss with chronic conditions.<\/span><\/p>\n Each of these topics addresses a specific and expressed need within the community, providing you with an excellent foundation for creating content that will be both useful and engaging for your target audience.<\/span><\/p>\n Through methodical mining of online communities, you can develop a better sense of what your target audience is really looking for. This is an exercise in both breadth, exploring a wide range of questions and concerns, and depth, understanding the nuances behind these inquiries.<\/span><\/p>\n \u00a0<\/span>By applying this approach, you’re setting the stage for content that is deeply resonant and remarkably targeted, meeting your audience’s needs in ways your competitors haven’t even considered.<\/span><\/p>\n Enabling a technical and organic social listening campaign is akin to having your ear finely tuned to the pulse of your audience’s thoughts, feelings, and behaviors in real- time.<\/span><\/p>\n This proactive approach combines both manual, or “organic,” methods and more technical strategies that employ advanced tools. Each has its unique strengths and, when used in tandem, they provide a comprehensive overview of your audience’s needs and wants.<\/span><\/p>\n Starting with the organic approach, DIY social listening requires a keen eye and attentive mindset. This means spending time on platforms where your audience hangs out, such as Facebook, YouTube, Instagram, and TikTok, to gauge what kind of content is being created and how it’s being received.<\/span><\/p>\n It’s not just about noting the kind of videos or posts that are popular; it’s about diving deep into the comments section, tracking shares, and tallying up likes to understand what truly resonates with your audience.<\/span><\/p>\n Say you’re in the self-improvement niche, and you notice a surge in Instagram posts about “morning routines” that are garnering high engagement. This could signify an opportunity to create a detailed guide or video series about crafting the perfect morning routine, right down to product recommendations and time management tips.<\/span><\/p>\n But beyond just the topic, the tone and format of these popular posts can also offer hints about what your audience prefers\u2014whether it’s inspirational quotes, how-to guides, or personal stories.<\/span><\/p>\n Now, shifting gears to the more technical side of things, tools like Mention, BuzzSumo, and Brandwatch can add a layer of sophistication to your social listening efforts. These platforms can automate the tracking of mentions, hashtags, and even sentiment across multiple social media channels and websites.<\/span><\/p>\n For example, using Brandwatch, you might discover a rising trend in discussions around “sustainable living” within your target demographic. You can then take it a step further by analyzing the sentiment of these conversations\u2014are they mostly positive, neutral, or negative?<\/span><\/p>\n Such insights can guide you in shaping your content’s tone and focus. If discussions around sustainability are overwhelmingly positive, you might opt for a more upbeat and empowering tone when tackling this topic.<\/span><\/p>\n These tools also allow you to track your competitors’ performance, offering yet another dimension to your strategy. An organic approach provides the qualitative nuances of your audience’s needs, giving you a feel for their preferences and pain points, while the technical method offers quantitative metrics that can validate your observations or uncover new opportunities.<\/span><\/p>\n Combining these two forms of social listening enables you to be both intuitive and data- driven in your strategy. It ensures you’re not just throwing content into the void but are systematically planning, adapting, and evolving based on what your audience truly desires and needs.<\/span><\/p>\n This kind of in-depth social listening campaign can be a game-changer, equipping you with the insights needed to create content, products, or services that are precisely tailored to your audience’s current interests and concerns.<\/span><\/p>\n Listening to your audience and providing the answers they need is the cornerstone of any successful online marketing strategy. While social listening tools can give you a <\/span>broad sense of what your audience is talking about, nothing beats directly asking them what they want or need.<\/span><\/p>\n There are several effective ways to do this, with audience surveys and social media polls being among the most potent. Audience surveys can be incredibly insightful, giving you a chance to pose more open-ended questions and delve deeper into your audience’s preferences and pain points.<\/span><\/p>\n You can distribute these surveys through your email lists, ensuring that they reach a group of people already interested in your content or products. The key to a successful survey is crafting questions that are both specific and open-ended, like “What challenges are you currently facing with [your niche topic]?” or “What type of content would you like to see more of?”<\/span><\/p>\n Also, make the survey easy to access and complete\u2014think mobile-friendly and not too long to discourage participation. You might offer an incentive for completion, such as a discount code or entry into a giveaway, to encourage more responses.<\/span><\/p>\n The information collected here can not only guide your content creation but also offer insights into potential product development or improvements. Social media polls offer a more immediate and interactive way to gather audience feedback.<\/span><\/p>\n Platforms like Instagram and Twitter make it incredibly easy to set up quick polls. These are great for more straightforward questions, like “Which do you prefer: video content or blog posts?” or “What’s your biggest challenge: time management or lack of motivation?”<\/span><\/p>\n Since these polls are real-time, you can quickly gauge audience reaction and even adapt your content strategy on the fly. For instance, if you find that a significant percentage of your audience prefers video content over blog posts, you could prioritize creating more video content in the immediate future.<\/span><\/p>\n Conducting your own surveys and social media polls can provide a wealth of direct insights into what your audience wants and needs. First, when it comes to surveys, begin by selecting a platform.<\/span><\/p>\n Several online platforms like SurveyMonkey, Google Forms, and Typeform offer easy- to-use interfaces and analysis tools. The next crucial step is crafting your questions. Aim for a mix of multiple-choice and open-ended questions to gain both quantitative and qualitative data.<\/span><\/p>\n For example, multiple-choice questions like “Which of these topics interests you the most?” can be followed by an open-ended question like “Why does this topic interest you?” to gain deeper insights.<\/span><\/p>\n After you’ve disseminated the survey\u2014either through an email campaign, social media, or directly on your website\u2014give it enough time to collect responses. Once you believe you have a sufficient amount of data, delve into the analysis.<\/span><\/p>\n Look for patterns in responses to multiple-choice questions and common themes in open-ended answers. This will help you pinpoint exactly what your audience is interested in or struggling with, allowing you to tailor your content, products, or services accordingly.<\/span><\/p>\n Platforms like Instagram Stories and Twitter offer built-in poll features. Use these for more immediate, straightforward questions. For example, ask “Do you prefer reading blog posts or watching videos?” on Instagram, and give your audience the choice to tap on their preference.<\/span><\/p>\n Keep the polls simple and easy to answer to encourage maximum engagement. Once the poll is closed, platforms usually offer quick analytics showing how many votes each option received.<\/span><\/p>\n So whether you’re using surveys for in-depth understanding or polls for quick insights, both methods can be incredibly effective. They allow you to tune into your audience’s needs and preferences directly, ensuring that your marketing strategy is as targeted and effective as possible.<\/span><\/p>\n Leveraging live stream interactions to survey your audience offers a unique opportunity to engage in real-time dialogue, thus allowing for a deeper understanding of their needs, questions, and pain points.<\/span><\/p>\n Unlike traditional surveys or social media polls, live streaming enables you to ask questions and immediately follow up based on the responses you get, creating a more dynamic and interactive exchange of information.<\/span><\/p>\n Platforms like Facebook Live, YouTube Live, and Twitch are perfect for this type of interaction. The immediate feedback loop allows you to ask initial questions such as, “What’s the biggest challenge you’re currently facing in [your niche]?”<\/span><\/p>\n As viewers type their responses in the chat, you can quickly identify common themes and delve deeper, asking more probing questions like, “Can you tell me more about why that’s a challenge?” or “What have you tried so far to overcome it?”<\/span><\/p>\n This instant back-and-forth can yield richer, more nuanced insights. For example, you may discover that a portion of your audience struggles with a very specific issue you hadn’t considered before.<\/span><\/p>\n Recognizing this gap provides you with the opportunity to develop targeted content or even specialized products to address that particular need. Live streaming for surveys also comes with the added benefit of humanizing your brand.<\/span><\/p>\n Responding in real time to queries or concerns makes your audience feel heard and valued, which can foster a sense of community and enhance brand loyalty. It also provides immediate value to the participants, as they’re getting their questions answered and challenges addressed on the spot.<\/span><\/p>\n Using live streams as a method of surveying your audience can be an incredibly effective and interactive way to gain insights. You’re not just collecting data; you’re also building stronger relationships and understanding your audience’s needs in a more nuanced way, which, in turn, equips you with the precise information you need to tailor your online marketing strategies.<\/span><\/p>\n By incorporating audience surveys, livestreams and social media polls into your strategy, you’re engaging in a two-way conversation with your audience. You’re giving them a platform to voice their opinions, and you’re gaining invaluable insights to tailor your offerings.<\/span><\/p>\n It’s a mutually beneficial relationship that, when executed well, leads to higher engagement, more relevant content, and ultimately, increased trust and loyalty. You never know what you\u2019ll uncover!<\/span><\/p>\n Special research for product development is a critical undertaking that goes beyond merely understanding what your audience likes or wants. It delves into the entire customer journey to discover gaps in service, product features, or content that your audience might not even realize they need.<\/span><\/p>\n Customer journey mapping is a particularly effective technique in this regard. Understanding customer touchpoints is the first step in this process. Touchpoints refer to all the different interactions a customer has with your brand, from the initial discovery stage, usually through advertising or word of mouth, to post-purchase activities like customer service interactions or follow-up surveys.<\/span><\/p>\n Mapping these touchpoints requires a deep dive into your analytics and perhaps even qualitative research methods like interviews or focus groups. You’re looking for places where the customer interacts with your brand, whether it’s visiting your website, commenting on a social media post, or even discussing your brand in an unrelated online forum.<\/span><\/p>\n Identifying unmet needs along the journey is the next vital part of this approach. Let’s say analytics reveal that customers frequently abandon their shopping carts on your site.<\/span><\/p>\n This behavior is a touchpoint that reveals an unmet need\u2014perhaps the checkout process is too complicated, or customers are surprised by unexpected fees.<\/span><\/p>\n Alternatively, you might find that customers are frequently asking the same questions post-purchase, indicating a gap in the information provided during the buying process.<\/span><\/p>\n These unmet needs are invaluable insights into where your product or service could be enhanced or where a new product could fill a gap. By conducting a customer journey mapping exercise, you create a holistic view of your customer’s experience with your brand.<\/span><\/p>\n You’re not just looking for what needs improving; you’re also looking for what’s already working well so that you can double down on those aspects. This mapping serves as a comprehensive tool that helps align your product development initiatives closely with actual user experiences and needs, offering you a competitive edge that’s deeply rooted in customer-centric research.<\/span><\/p>\n When it comes to special research for product development, an affiliate and e- commerce analysis can offer a treasure trove of actionable insights. By examining what’s selling well in related niches and understanding customer reviews and feedback, you can not only spot opportunities but also anticipate challenges before they arise in your own business.<\/span><\/p>\n Start by identifying key players in related niches and analyzing their bestselling products. This can be done by going through affiliate marketplaces, like ClickBank or Share-A-Sale, where data on product performance is often publicly available.<\/span><\/p>\n Don’t limit yourself to direct competitors; sometimes, parallel industries can offer a new lens through which to view your own niche. For example, if you’re in the organic skincare industry, it might be beneficial to look at what’s selling well in the broader wellness or natural foods markets.<\/span><\/p>\n This broader scope can help you identify crossover product opportunities, like supplements for skin health, that you might not have considered otherwise. <\/span>Understanding customer reviews and feedback can provide you with an intimate look at what consumers love and hate about existing products in the market.<\/span><\/p>\nKnock Out Your Fundamental Keyword Research First<\/b><\/h3>\n
Conducting a Stealth Competitive Analysis for Content Ideas<\/b><\/h3>\n
Mining Online Communities for Ideas<\/b><\/h3>\n
Enable a Technical and Organic Social Listening Campaign<\/b><\/h3>\n
Listen to Your Audience and Provide the Answers They Need<\/b><\/h3>\n
Special Research for Product Development<\/b><\/h3>\n